The Securities Exchange Commission (SEC) has charged $1.26M to Kim Kardashian for social media promotion of a cryptocurrency offered by EthereumMax (EMAX).
Kim Kardashian failed to disclose the payment she received for promoting EMAX.
Ryan Huegerich and many other claimants filed a class-action lawsuit against Kim Kardashian, Floyd Mayweather Jr, and Paul Pierce in a California district court, for promoting an Ethereum knockoff, Ethereum Max (EMAX), according to a lawsuit filed on January 7.
At least, “not financial advice” is not a disclaimer of promoting crypto of any kind.
Kim’s influence did make the unknown token become an investment asset as a result:
A striking 19% of respondents who said they heard about the post invested in EthereumMax as a result.
And she claimed to make more money than an entire season of her reality television show that further demonstrating her involvement in the promotion marking:
While it is unclear what the precise terms of the financial compensation that Defendant Kardashian was given by the Executive Defendants, Defendant Kardashian routinely gets paid between $300,000 and $1 million for most promotional posts.
What is EMAX?
According to the filed lawsuit,
EthereumMax has no connection to the second largest cryptocurrency, Ethereum. This name association appears to be an effort by the Company and the Executive Defendants to mislead investors into believing that the EMAX Tokens were a part of the Ethereum network (when they are not). It would be akin to marketing a restaurant as “McDonald’sMax” when it had no affiliation with McDonald’s other than the name similarity and the fact that both companies sell food products.
EthereumMax is to build a robust and scalable ecosystem that fully maximizes the power of DeFi, creating a wide range of products for our community that encompasses everything from a deflationary token and a core stablecoin for processing payments to curing edge NFTs and exclusive events for our community, according to its whitepaper.
Of course, it sounds just like BS. This type of token puts every buzz words together that means nothing.
The court document further approved this assumption:
In plain terms, EthereumMax’s entire business model relies on using constant marketing and promotional activities, often from “trusted” celebrities, to dupe potential investors into trusting the financial opportunities available with EMAX Tokens.
If you check their source code, no devs are working, and codes are forked from open-source codes as usual.
And after dumping and rug-pulling investors, the token majority still controlled by creator(s).
Pump and Dump
Following the EMAX Token’s launch and Defendants’ promotional activities in May 2021, the trading volume and price of EthereumMax surged. By May 30, EMAX already had a transaction volume of over $100 million, up 632% in just two weeks. The day before, it reached its maximum price of $0.000000863, which represents a rise of 1,370% more than its initial price of $0.00000005875.
However, this meteoric rise did not last long, and EthereumMax began to deflate immediately after Defendant Kardashian’s post. On July 15, the price of the EMAX Token hit its all-time low: $0.000000017 per unit, a 98% drop from which it has not been able to recover. On August 1, its transaction volume plummeted to $157,423, which is less than a hundredth of its initial capital.
The result is the price will never get recover.
Celebrities’ promotion of crypto in the future
This is to set a precedence for the SCE to prohibit celebrities and social influencers promote unsecured cryptocurrencies.
“This case is a reminder that, when celebrities or influencers endorse investment opportunities, including crypto asset securities, it doesn’t mean that those investment products are right for all investors,” said SEC Chair Gary Gensler. “We encourage investors to consider an investment’s potential risks and opportunities in light of their own financial goals.”
“Ms. Kardashian’s case also serves as a reminder to celebrities and others that the law requires them to disclose to the public when and how much they are paid to promote investing in securities,” Chair Gensler added.
“The federal securities laws are clear that any celebrity or other individual who promotes a crypto asset security must disclose the nature, source, and amount of compensation they received in exchange for the promotion,” said Gurbir S. Grewal, Director of the SEC’s Division of Enforcement. “Investors are entitled to know whether the publicity of a security is unbiased, and Ms. Kardashian failed to disclose this information.”
Moral hazard or not, the SCE does make crypto space a better space.
SBF is lying in front of the internet
He is lying again in front of everyone.
SBF has no ethics…
Trying to play dump and not know anything wrong is the opposite of letting people know you are a total screw-up.
IF FTX US is solvent, why you filed bankruptcy in the first place?
All he tried to do was indirectly point questions to his achievement, which is to scam people and use their funds for his own purpose.
FTX US is insolvent and he has not authority to present himself into FTX US anymore.
Likely money from FTX US were removed to cover all other expenses…
I really wonder if SBF has any backup documents to prove himself.
He is a straight liar…
How did crypto go wrong this year
As we approach the end of this year, everyone is still digesting the impact of the Internet-driven digital transformation in business and its associated headwinds. As a result, many businesses are looking ahead to the future with mixed feelings. On one hand, we have come a long way in building trust and self-awareness in our digital landscapes. On the other, we now have to acknowledge that some of these digital transformation efforts have been misguided or backward-looking. These are all good things—but they do not mean 2022 will be a great year for crypto.
It’s hard to know what to take away from this year.
More crypto companies were bankrupted from Luna to 3AC to FTX and lost investors’ money. This is a classic ponzi scheme in which everyone misued users’ funds and steals to hedge their high risky bets, eventually leading to the collapse of everything. Crypto itself has nothing to do with all these business models of stealing people’s money, and it is a way they advertise and bring FOMO to people and lure their money into the space.
Everyone is working toward their own digital currency
While cryptocurrency is not done yet, countries have been tested their own CBDCs. It is a crypto-like digital currency without privacy. However, it can be a saver choice for many people to adopt.
What have we learned from this year? We need to go back to the fundamentals of crypto. Transparency, privacy, and permissionless are keys to making crypto unique. When crypto is suddenly worth ten folders, we abandon the fundamentals and chase money, making us vulnerable to scammers. We need to rethink why we joined and believe in crypto at the first place.
Crypto will be used in financial services. It will also likely find use in both the financial market and in the form of insurance eventually. In fact, insurance providers may be the first major players to embrace digital insurance—and this may include a blockchain-based platform. The ecosystem will vary from company to company, but most will have an online platform that facilitates the digital purchase, sale and management of coverage across multiple providers. However, to screen out bad actors before such adoption is a key to making crypto sustainable in the future.
How to crypto lending is dead
Crypto lending is dead? What will replace it? How to get started with crypto lending? A recent FTX detailed the decline of crypto lending as a viable option in the wake of trust breaches. While crypto lending is still in infancy but its potential for misuse and potential conflicts of interest does not address the question why users funds kept being misused. We’ll explore why and how cryptocurrency lending has become such an toxic part of modern digital finance. We’ll also discuss some ways you can continue to use crypto and avoid crypto lending in all costs.
What is crypto lending?
Crypto Lending is a way for people to create money out of thin air! The technology is similar to borrowing money from other investors, but whoever runs a crypto lending business broke the trust and misused users’ funds to bet for high-risk venture capitals that lost all money that they can no longer pay off all funds they owed. The idea is that you, as the lender, create a “virtual” loan to someone else, usually with a small amount of collateral (fractional reserve). You then use the money to put into high risky investments from that person or pay for them with virtual dollars out of thin air. The “lender” loaned out of your money to help them potentially leverage high-risky bets and use your money to gain their profits. Lenders can even trade against your investments when you long the assets while they shorted the assets to double dip the profits.
Why does crypto lending no matter anymore?
There are no benefits to using a crypto lending option at all. Not all crypto lenders can provide transparency about their assets-backed reserves and are likely running fractional reserves with thin-air fake tokens to boost their own valuations. When they go bankrupt, their will file bankruptcy protection to protect their assets and liquidate all their crypto to defend themselves to go total losses. You are likely to receive a fraction of the money while they can preserve their assets that gained profits from your investments.
How to cryptocurrency lending is dead
This is the most common question we get: “How is crypto lending dead?” The short answer is that there are no longer viable financial solutions.
2022 is the year large crypto lenders went bankrupt, from Celsius to FTX to BlockFi, all those companies are lied about their reserves and likely misused users’ funds for their own betting.
Damages from crypto lending
All bankruptcy gave one question about crypto: why did people lie about their businesses and violate their promises? The false assumption that crypto is always valuable is a problem and they use FUD and FOMO to lure investors into their questionable lending services and misguided users with their suspicious advertisements. Regulations are nothing to protect investors in crypto.
The future of financial products is uncertain. There is no one way to interpret the new year and get a clear perspective on what will happen. There are so many different scenarios and potential outcomes that it is difficult to predict. That being said, there are several scenarios that are very likely to come to pass. It is important to remain alert and participate in the ongoing financial market activity. If you are considering using a financial product, always research the product and make sure it is both legal and tax-effective. You also need to consider your personal financial situation and potential future expenses. That said, crypto is speculative, and crypto lending will not work.
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