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Luxury Fashion Brands Are Entering The Crypto Space

luxury fashion brands in the crypto space

With top fashion brands like Gucci, Prada, Burberry, Louis Vuitton, and Dolce & Gabbana entering the crypto space, mass adoption of crypto and NFTs will be on the rise.

There are a lot of use cases in the Web 3.0 space that could change the Fashion Industry as we know it. Imagine VR cameras that can scan your exact measurements to buy the perfect fit clothing. You can visit large shopping complexes with all your favorite brands in one place in the metaverse. Attend Fashion Shows in the metaverse. The possibilities are limitless.

Gucci NFT Collections and Metaverse

Gucci has been testing several ventures with collaborations in NFTs, physical products, digital style, the metaverse, and even Roblox. Gucci has also started accepting Crypto in selected US stores to test the waters.

Gucci NFT Collection SUPERGUCCI

The 500 NFT collection by Gucci and Superplastic is a blend between Alessandro Michele’s Gucci Aria Collection and the synthetic style of the collaborating artists Janky and Guggimon. A handmade ceramic sculpture accompanies each NFT.

Gucci NFT Collection SUPERGUCCI

Gucci Town on Roblox

Gucci Town provides the ability to connect with like-minded people across the world. The virtual piazza has art exhibits, mini-games, and the ability to purchase digital Gucci items to style out your Roblox Avatar.

Gucci Town has a café, garden, and several other luxurious places to explore.

Sandbox Metaverse

Gucci will launch its virtual world on the digital real estate platform The Sandbox as it expands its presence in the metaverse for its Gen Z-focused platform Gucci Vault.

10KTF Gucci Grail NFT Collection

The Gucci Grail has some fantastic designs to choose from. You can find the apes, people, pixel art, cats, penguins, and several other designs to choose from. The current floor price for the collection is 0.85 ETH with a volume of 3,600 ETH.

10KTF Gucci Grail NFT Collection

In constant pursuit of precious wonders that go beyond the confines of time and space, Creative Director Alessandro Michele takes a trip to New Tokyo – a floating city in a parallel universe. Within this metropolis, he meets the world-renowned digital artisan Wagmi-san, legendary for crafting coveted items in his 10KTF shop. As it so often happens when creativity encounters curiosity, something unimaginable becomes a reality, ushering in a new era of creativity across dimensions.

10KTF Gucci Grail

Prada NFTs and Community

Prada, Adidas, and Zach Lieberman Collaboration

Earlier this year, Prada initially entered the crypto space, launching a crowd-sourced NFT in collaboration with Adidas. This project was a first-of-its-kind featuring creator-owned art. The artist collaborating with the project is Zack Lieberman.

Prada, Adidas and Zach Lieberman Collaboration

The NFT is available on SuperRare.

As an artist, you think about different ways to make something permanent, and it’s really magical to think the work we make together through this project will be permanently recorded.

Zach Lieberman

Prada Crypted Community and Timecapsule NFT Launch

Prada launched a community called “Prada Crypted” and their solo Prada Timecapsule NFT Collection on June 2nd. The Prada Timecapsule project design intends to help gravitate people to the Web 3.0 world that ordinarily may not have come. The first Timecapsule release was 100 Gender Neutral shirts that purchase with fiat. People who bought a time capsule receive a free NFT with a GIF featuring the product’s serial number.

prada timecapsule NFT
Prada Timecapsule NFT in collaboration with Cassius Hirst. PRADA

Burberry NFTs

Burberry Collaboration with Blankos Block Party

Burberry partnered with Mythical Games to bring its first NFTS to life. They are the first luxury fashion brand featured in Blankos Block Party.

Blankos Block Party by Mythical Games is a multiplayer game featuring vinyl toys known as “Blankos.” The Burberry NFT is a limited quantity TB Summer Monogram Print, dubbed “Sharky B,” that can be worn by any of the Blankos. Burberry has additional items like a jetpack, pool shoes, and other items that the Blankos can wear. The Burberry Shary B started with a price tag of $300, and armbands were $25.

Balenciaga Couture Designs Become NFTs

In the 1950’s Cristóbal Balenciaga reimagined fashion for women with the babydoll dress, cocoon coat, and the sack dress. Now the NFT Collection “Cristóbal Balenciaga: To the Moon” is inspired by a collection of over 8,000 drawings given to Lorenzo Riva.

Lorenzo Riva was the creative director for Balenciaga in the 1980s. The collection of never before seen drawings was given to Riva by Maison Balenciaga. The Balenciaga NFT collection will be launched on the NFT marketplace.

Louis Vuitton

Loius Vuitton Mabile Game

Louis Vuitton originally began the journey into web3 at the begging of August 2021 with the release of a video game, Louis The Game. In the game, there are 200 candles to collect as well as 30 NFTs.

Louis Vuitton is continuing its exploration into the Web3 world and releasing additional NFTs,

Entering the Crypto Space Conclusion

The mass adoption of cryptocurrency, NFTs, and other Web3 services is just beginning. With these large and luxury brands pushing further into the exploration more people will begin to notice. The real question is what platform will come out on top?

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