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The latest crypto secret weapon — Hyper-personalize shopping

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Retailers always look for ways to increase customer loyalty, drive sales, and remain competitive. One way is through digital rewards programs to incentivize customers to keep coming back by rewarding them with points or other perks when they shop at that store or chain. But not all digital rewards programs are created equal, and many retailers have struggled with them because of the limitations of traditional rewards software. For example, these solutions often require separate apps, websites, and account management systems, which makes it inconvenient for customers to manage their loyalty accounts. In addition, these solutions usually don’t offer much customization regarding products or services provided as rewards to customers. For example, a retailer might want to offer rewards such as free shipping on orders over a certain value or even free in-store pickup if the shopper meets certain conditions. 

Why loyalty programs fail

Most loyalty programs are just that—programs. They aren’t actually connected to any customers. Retailers might track how many points customers earn, but they don’t know anything about their customers. This creates a disconnected shopping experience, and studies show that customers are becoming less and less interested in traditional points-based loyalty programs. A Forrester survey found that only 22% of people were interested in traditional loyalty programs, down from 32% in 2012. Retailers have struggled with these problems because most loyalty program software is built on old technology. Most retailers still use traditional point systems, which aren’t designed to be highly customized or personalized. In addition, these systems often require separate websites, apps, and account management systems, which makes it inconvenient for customers to manage their loyalty accounts.

Brands that focus on a personalized service often forget that consumers

As retailers try to increase customer loyalty, many brands have forgotten that offering personalized service is the best way to do so. A recent survey found that customers are three times more likely to buy from a retailer that offers personalized service than those that don’t. But most retailers either don’t provide personalized service or do so only in a basic way, such as asking for a shopper’s name when they check out. If brands want to personalize service truly, they should look at all aspects of the shopping experience and see where they can add personalization. For example, retailers can offer personalized discounts based on a customer’s past shopping history.

Blockchain is the answer

Blockchain-based rewards programs have the potential to transform the rewards industry. These programs are more than just points; they’re digital assets that can be used across a variety of retailers thanks to their interoperability. Rewards programs based on blockchain technology can achieve a level of customization and personalization not possible with traditional rewards systems. These systems can offer rewards such as free shipping, discounts, and other personalized benefits. Because blockchain-based systems are based on tokens, they can be easily customized to offer whatever rewards a retailer wants. Retailers can also use these systems to understand their customer base better and identify ways to improve their shopping experience. These systems keep track of all activity pertaining to a customer’s rewards, including their shopping history and any redemption of rewards. This allows retailers to understand their customers and their shopping habits better.

How will a blockchain-based rewards program benefit retailers?

There are many benefits to retailers that adopt blockchain-based rewards programs. First, they can offer a wide array of rewards to customers. These programs can provide simple rewards such as points that can be redeemed for discounts and more personalized rewards like free shipping or in-store pickup. Rewards programs based on blockchain technology can be easily customized to offer whatever rewards a retailer wants. These systems can offer rewards such as free shipping, discounts, and other personalized benefits. Because blockchain-based systems are based on tokens, they can be easily customized to offer whatever rewards a retailer wants. Retailers can also use these systems to understand their customer base better and identify ways to improve their shopping experience. These systems keep track of all activity about a customer’s rewards, including their shopping history and any redemption of rewards. This allows retailers to better understand their customers and their shopping habits.

Exclusive shopping experience through NFTs

Rewards programs based on blockchain technology can offer an exclusive shopping experience through non-fungible tokens (NFTs). These digital assets can be used to bring gaming elements into the retail experience. For example, retailers can create a virtual treasure hunt with clues and puzzles leading customers to different products. In addition, these NFTs can be used to unlock products or particular open areas in a store, such as an exclusive VIP section. Retailers can also use NFTs to create a social experience for their customers. For example, they can make special NFTs that allow customers to invite their friends to their store and provide unique benefits such as product discounts or free shipping.

Privacy protection through blockchain

Retailers might be worried that adopting a blockchain-based rewards program will compromise their customers’ privacy. Although blockchain-based systems are beneficial, they can also be used to track customers and their shopping habits. However, most blockchain-based systems have privacy features that protect customers’ information. In addition, most blockchain-based systems have privacy features that prevent businesses from tracking information related to customers’ rewards. For example, a retailer might want to track how many points a customer has earned, but they shouldn’t be able to see what products they’ve purchased in the past.

Conclusion

Rewards programs are proven to incentivize customers to keep returning to a brand, but many retailers still use outdated systems that fail to engage customers. With the rise of blockchain technology, brands now have an opportunity to transform their rewards programs and offer an exclusive shopping experience through digital assets.

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Crypto Research

The Future of Machine War II

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In late 2021, I wrote an article about A.I. vs. Blockchain. I realized it was closer than I expected.

https://medium.com/@xuanling11/artificial-intelligence-vs-blockchain-the-future-of-machine-war-b685d208ba20?sk=874af90c7acbe857fa004c0ebe0d5e28

Web2 is leading a future of technological centralism. 

The way we see the world in ancient is what we saw became what we believed. Later, the enlightenment process helped humans realize what they had seen was disguised by the nature principle. Once we tested our assumption and received accurate results, we thought we had mastered the nature principles. Yet, we did not make the world better than we thought we could. 

We are living in a world in which companies know more than you than yourself. Companies can likely tell you what you should believe without letting you know. 

The secret weapon that companies like Google invented is A.I. or Artificial Intelligence. 

If A.I. can think like a person, it can easily replace you! Since companies got all your data, you freely offer them by using their free services, and they can replace you one day without you realizing it. 

Without all conspiracy theories behind what Google may or will secretly develop, A.I. reaching consciousness is … impossible.

If it does, Google has successfully made a human – dumb!

The most advanced A.I. – Tesla Autopilot Program cannot distinguish objects between humans and other moving objects during driving.  

Using technology makes people dumber than they think because it takes away your consciousness – the ability to think uniquely!

Blockchain is the future of decentralization.

We need a peer-to-peer system to regain consciousness and break the chain from Web2. 

It gives individuals the power to rethink information.

Think about today’s media; all information is filtered to offer readers without any surprise. News is data that Web2 selected specifically for you to read. 

We need a decentralized system so that you can receive unfiltered information and gives you a surprise that sparks ideas of imagination.  

Web2 is afraid of the blockchain because they are too big to fail. 

 They mimic the blockchain by creating a centralized node system – social media network. 

It is a net growing outward through a single point. Only the problem is that connection is facilitated by technology. And the biggest failure is such technology has a single point of failure problem. 

And they cannot escape the law of economics – the law of diminishing. So we will see Web2 grow slower due to the law of diminishing that they require more data with few increments of advancement through A.I. without any breakthrough because A.I. is a deterministic system that works with a lack of randomness. 

In Web2, they assumed everyone was stupid, and they offered solutions to everyone.

In Web3, everyone is good and should anticipate solving a problem together.

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Crypto Research

Financial sanction to mixers

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Have you heard about financial sanctions from the US on virtual currency? At least, I have not yet. But the US Department of Treasury has issued sanctions on two crypto services: Blender.io and Tornado Cash.

To clarify, the US sanctions on tools but not target specific entities or groups of people.

So why bother to sanction something that the government probably won’t be able to sanction in the first place?

What is a mixer?

A cryptocurrency mixer, sometimes referred to as a tumbler, is a tool for money laundering. The sole purpose of the invention is to make transactions untraceable.

How to mix?

Even crypto is pseudo-anonymous, but it is traceable through your wallet address. A mixer is a black box service to filter your traceable wallet address into the untraceable wallet address.

How to wash your money clean in the traditional way?

https://dimensiongrc.com/the-stages-of-money-laundering/

The assumption is you will not get caught at each stage, and then you place your dirty money in a bank through companies and use the funds to purchase legal goods like houses or luxury goods.

There are mature regulations and rules to stop you from putting your dirty money into banks.

Digtial money landury

https://www.eurospider.com/en/know-how/compliance/211-what-is-a-cryptocurrency-mixer

A Crypto mixer or tumbler is a service to pool dirty digital currency in their favor and redistribute it into designated wallet addresses or addresses randomly generated. 

It is a challenge to stop transactions because there is no entry point for law enforcement to stop at each stage. 

https://home.treasury.gov/news/press-releases/jy0768

Ultimate Mixer

Tornado Cash is the king of the mixer. Unfortunately, there is just no way to trace transactions anymore. It is a smart contract with zk-SNARKs (zero-knowledge proofs) that does not require revealing a wallet address during transactions and ghostly distributed funds without leaving any traces.

This tool is the ultimate weapon that the government has to shut down, or there is no way to prevent transactions.

In Conclusion

Let’s change the future – legally. 

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Crypto Research

Why there is not crypto banking exist

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We have always heard about cryptocurrencies, crypto exchange, banking, and trading platforms, but we do not really grasp the idea of crypto banking. Crypto banking is a contradicted idea. If crypto is to replace banks and give users full control of digital money, why do you put your crypto into the bank? The new research paper argued that there are risks for banks to adopt crypto, but they did it anyway.

Banks want crypto

Cryptocurrency has a rough road at the beginning and continues to experience a bumpy road ahead. The institutional investors were watching its performance. In early 2017, institutional investors had opportunities to adopt crypto, but they found out the return of the investments was less than traditional financial assets. Regulations were not a concern for some individual institutional owners, but banks were conservative at the time. As a result, some investors adopted it in early 2018 than banks did. Then suddenly, the crypto market took off in 2020, leaving many banks to regret their decision in 2017. Many banks set up their digital investment group to rush into the market and increase prices. Of course, many of their investment positions are instead of shadow positions. It is unclear how much they have been invested in and what vehicles they took to invest in cryptos.

Crypto Exchange

Crypto exchange is a bank-like platform for crypto. Banks offered a place to purchase fiat currency. Crypto exchange did the same duty as traditional banks did. Since there was a gap between the crypto and banks, the crypto exchange took responsibility and offered crypto services. The crypto exchange took off after 2020, and they left banks in the dust. Then, crypto winter came in early 2022, and banks again hesitated to enter the crypto and started denouncing crypto usage, particularly in the Defi area. But interestingly, they tried to find ways to get into crypto without being directly exposed to cryptocurrencies—hint: through hedge funds.

How much banks exposure to crypto

We do not know how much banks have been exposed to crypto. We learned that the big Wall Street players were exposed to the services of the digital asset through State Street of their $41.7 trillion assets. Some have been exposed due to Luna’s collapse and 3AC bankruptcy. But again, no specific dollar amount was provided. 

Survivors

Since the crypto winter, institutional investors have been cautious about crypto exposure. However, crypto exchanges are the winner again. They are exposed to crypto and take risks more than banks do. As a result, they likely will weather the uncertainty. Furthermore, there is no need for crypto banking to handle your crypto assets since many such services will not survive long in the crypto environment. 

Crypto is resilience

Despite its fluctuating price and unsecured assets, crypto is resilient to phase out any bad business ideas and bad actors in the economy who wants to or try to dominate the market but who transfers risks to users to believe they are the one who should take responsibility for their carelessness. Unfortunately, those business models will not survive long.

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